Florida Education Vendors

Privacy Policy

Last updated: November 6, 2026

Florida Education Vendors (floridaemavendors.com) is an independent directory that helps Florida families using PEP and FES-UA scholarships find approved providers. Florida Education Vendors is operated by ESA Vendor Network. In this policy, "we," "us," and "our" mean ESA Vendor Network. This policy explains what information we collect, how we use it, who we share it with, and the choices you have. If you have a question, email us at hello@floridaemavendors.com.

We are not affiliated with Step Up For Students or the Florida Department of Education. We never ask for your EMA login, and we do not have access to your scholarship account.

Information you give us

  • Email sign-ups. When you download a guide, take the quiz, or join our email list, we collect your email address and, if you provide it, your first name.
  • Family accounts. If you create an account, we collect your email address, a display name, the providers you save, and any notes you add.
  • Reviews. If you review a provider, we collect your rating, your comments, and the name you choose to show. Reviews and that name appear publicly on the provider's listing.
  • Messages to providers. When you send a message through a listing, we collect your name, email address, and message.
  • Quiz answers and searches. We collect what you search for and your quiz answers, such as the type of help you need, your child's grade level, your city, and anything you type in a free-text box. Please do not include your child's name, health details, or other sensitive information in searches or quiz answers.
  • Contact and partnership forms. We collect your name, email address, company (if asked), and message.
  • Providers who list a business. We collect your account email, business details, contact information, address and service area, and the logos, photos, and videos you upload. Most listing details are shown publicly. If you buy a paid plan, payment is handled by Stripe. We do not see or store your full card number.

Information collected automatically

  • How you use the site. We record pages and listings you view, links and buttons you click, searches, and how you arrived (for example, the website or campaign that sent you). We tie this to a random session ID stored in your browser, not to your name.
  • Device and network details. We record your browser type and a scrambled (hashed) version of your IP address. We do not store your full IP address with this activity.
  • Approximate location. We may estimate your general area from your IP address to suggest providers near you. If you choose to share your device location, we use it only to show nearby providers.
  • Cookies and browser storage. We store small items in your browser to keep your session, remember your area and choices, and remember which banners you closed. Our advertising and analytics partners also set cookies (see below).

Advertising and analytics partners

We use tools from Google (Google Analytics and Google Ads), Meta (the Meta Pixel for Facebook and Instagram), and TikTok (the TikTok Pixel). These tools collect information about your visit, such as pages viewed, clicks, and actions like signing up for a guide. They help us measure our marketing and show our ads to people who might find the directory useful, including people who visited our site before.

When you fill out a form on our site, the Meta and TikTok tools may also collect your email address or phone number in a scrambled (hashed) form to match your visit to their users. Each company uses this information under its own privacy policy.

You can limit this kind of tracking:

Our site does not currently change how it works when your browser sends a Do Not Track or Global Privacy Control signal.

How we use information

  • To run the directory, show search results, and match you with providers
  • To send the guides, emails, and updates you asked for
  • To deliver your messages to providers and send you related notices
  • To run provider accounts, listings, and billing
  • To understand which providers, categories, and topics families look for, so we can improve the site
  • To measure and improve our marketing, including ads on Google, Facebook, Instagram, and TikTok
  • To prevent spam, fraud, and misuse, and to meet legal obligations

Who we share information with

  • Providers you contact. When you message a provider, we send them your name, email address, and message so they can reply. What they do with it is covered by their own privacy practices.
  • Providers and sponsors, in summary form only. We give providers and sponsors reports such as how many people viewed or clicked their listing and which topics families searched for. These reports are combined totals and do not name or identify you.
  • Companies that help us run the site. These include Supabase (database and accounts), Vercel (website hosting), Resend (email delivery), Stripe (payments), Google Maps (maps and address lookup), and Anthropic and Voyage AI (which process search text to return better matches). They may use the information only to provide their services to us.
  • Advertising and analytics partners, as described above.
  • Legal reasons. If the law requires it, or to protect the rights, safety, or property of our users, providers, or us.
  • A business transfer. If Florida Education Vendors is sold or merged, information may transfer to the new owner, who must follow this policy or tell you about changes.

We do not sell your personal information for money. Some state laws treat sharing browsing information with advertising partners as a "sale" or "sharing" for targeted advertising. You can limit that using the options in the advertising section above.

Your choices

  • Unsubscribe from our emails anytime using the link at the bottom of any email.
  • Ask us to show you, correct, or delete the personal information we have about you, or to close your account, by emailing hello@floridaemavendors.com. We respond within 30 days.
  • You can edit or remove your saved providers and reviews from your account.
  • You can browse the directory without creating an account or giving us your email.

How long we keep information

We keep information as long as we need it for the purposes in this policy. Email subscriptions stay active until you unsubscribe. Accounts stay active until you ask us to close them. Site activity data is used mainly in combined form for reporting. When we no longer need information, we delete it or remove the details that identify you. We may keep some records longer if the law requires it.

Children

Florida Education Vendors is for parents, guardians, and education providers. It is not meant for children, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, email hello@floridaemavendors.com and we will delete it.

Security

We use reasonable safeguards to protect your information, including encrypted connections and access controls. No website or system is completely secure, so we cannot promise that information will never be accessed without permission.

Links to other websites

Provider listings link to provider websites and social media pages. Those sites have their own privacy policies, and we are not responsible for how they handle your information.

Changes to this policy

We may update this policy as the site changes. When we do, we will change the date at the top of this page. If we make a major change, we will post a notice on the site or email subscribers.

Contact us

Questions or requests about your privacy can go to ESA Vendor Network, operator of Florida Education Vendors, at hello@floridaemavendors.com. You can also reach us through our contact page.